Hi! I'm Regina Schachter, the founder and designer of, a California inspired design studio that creates high quality stationery, home goods and gifts for locals and travelers alike. 


Our tea towels, notecards, stickers, totes and other goods decorated in landmarks, state symbols and native wildflowers were created to help you remember the sights and memories from your favorite places whether it be in California or beyond. So many of us have driven by local landmarks and never thought twice about them. To some, landmarks don't have much personal meaning, however to many, these landmarks can leave you feeling nostalgic. For someone like me who has moved from city to city, seeing certain landmarks, like the Hotel Del Coronado, Sutro Tower and Grand Lake Theater, take me back in time!


We take pride in partnering with local independent printers in the Bay Area, Southern California, and if necessary, neighboring states to help print our final product. You can bet all our product is created and assembled in the USA! 

As a micro-business, we're constantly searching for ways to do business in a more eco-conscious way. From the products we sell to the packaging they come in, we continue to find ways to be greener when and where we can. Planting a tree for every order is another step in that path. We've partnered with One Tree Planted, a non-profit organization who's dedicated to global reforestation.